Unite

Process & Methodologies

To begin the project, we broke the brief into categories so we could understand the problem and who our potential users were. We used a 5W1H method to scope our problem statement. We then conducted user interviews with 7 participants, 3 professionals, 4 students. We created user maps for each participant, but then consolidated user demographics into 3 separate empathy maps. Each empathy map was turned into a user persona, which resulted in 3 finished user personas.

We then created a rough user journey for our users to understand the touchpoints and activities needed in our concept. We began to conduct research into who our direct and indirect competitors were. After identifying four of each, we completed an audit matrix of each competitor which we summarised. Next journey maps were made for the users to flush out what we learned from the user journeys.

We began working on our concept at this point and started with a sitemap which was later developed as an early low fidelity prototype. Next, we developed an MVP story map with all required functionality necessary for our first iteration and began looking at information architecture. We created a card sorting exercise with 44 cards that we tested with five participants. Moving forward we decided to move back to paper wireframing to incorporate what we learned from the card sorting and how we wanted to layout our concept site. Lastly, we developed a prototype on Figma which was later presented in a pitch.